Australian Wines & Wineries
An informative blog on wines and wineries of Australia. Know all wine news, events and industry analysis.
Have you ever bought wines online? If not, you have missed out on the convenience and the ease of doing it. After all, all popular wine stores of Australia are not having their online sales channel for nothing. They must be having some pretty good reasons to do it. Had it not been for some really significant business gains in terms of sales or revenues, these stores would not have invested so heavily in online channels. So, what is it that an online wines company gain when you buy wine online?
At first, it saves itself from the need to have physical stores. The investment in a physical store with replenished stock is very high as compared to the investment in online store. With the physical stores, it is imperative to have inventory in the stock. However, when wines are being sold online, there might not be a need to keep wines in stock. Online wine stores make use of different models of delivery including the drop-ship model wherein it is the supplier which sends the stocks to customers. Therefore, the costs of warehouse and investments in stocks is saved.
Secondly, it enlarges the scope of doing business to the whole country without limiting itself to a particular location. One online store is sufficient to garner traffic and achieve sales from whole country or even globally. There is no need to open the physical stores in different cities to achieve the strategy of business expansion. Rather, focus has to be on capturing the online media so as to have more customers.
Third important gain by investing in the online sales channel is that the store remains in sync with the latest technology trends and is not aloof from it. In fact, the early beginners hold distinct advantage and can have more customers.
Fourth gain is that there is a not a need to showcase the inventory to the users first. A customer has to buy a wine even if he wants to taste it first. So, a customer does not need to visit a physical store to see the wine before purchasing. Wines are not bought on visibility score but on taste. Therefore, it is immaterial if these are bought online or from physical store.